Why is a flower delivery app necessary for a florist?
An online business can help you scale better because it is cost-effective and provides a seamless customer experience. As a result, E-commerce offers significant opportunities to help your business succeed.
Whether you are an independent florist or looking to open a flower shop, you should consider an e-commerce app shop for your business, as the ROI is higher than the offline market. Since you can buy almost anything online, why not flowers? Flower delivery is like other delivery businesses; only a different product exists.
flower delivery
Now let us focus on developing an online flower delivery app and how you can benefit from it.
Challenges for offline florists
Every offline business faces significant challenges that hinder its growth of the company. So what are the challenges florists face in their offline flower business?
Seasonal sales
People buy flowers in stores on special occasions or events like Mother’s Day, Valentine’s Day, or someone’s birthday. So purchases are seasonal, and sales can be negligible on uneventful days, which means lower profits.
However, investment costs are lower in online stores, as there is no need to set up a shop and decorate it with fresh flowers daily.
Inventory and Infrastructure
You have to pay rent and manage inventory daily with an offline shop. Therefore, the cost of infrastructure is high, and ROI is low.
However, with online stores, there is no need to invest in a regular inventory, the costs are lower, and the profits increase.
Geographical limitations
The presence of your offline flower shop is limited to a particular geographical area, which means a limited customer base, fewer sales, and less profit.
By switching to an online business, the visibility of your business will increase, and your presence will be worldwide. In addition, customers worldwide would lead to more sales and profit, thus reducing other costs.
Almost all businesses have switched to online stores due to the shift to e-commerce after the pandemic. Undoubtedly, e-commerce has been booming ever since, and according to reports, online retail sales are expected to exceed $7 trillion by 2025.
Businesses are strengthening their customer loyalty and increasing their sales with the help of delivery apps, and you can too. The flower market is vast, and you should take advantage of your flower business by introducing a delivery app that covers a broader audience and increases sales.
Statistics and size of the flower market
Before we develop an app for your flower business, let us look at the market statistics and analyze how big the flower market is.
The global flower market is expected to grow to around $80.5 billion by 2029, with a CAGR of about 6.7% from 2022 to 2029. The U.S. spends $1.83 billion annually on cut flowers, making it the largest consumer in the world.
About 80% of the flowers sold are imported into the U.S. from other countries.
The flower business is profitable, and you should not miss getting into the on-demand flower delivery business. Apps such as Ferns n Petals (FNP), FlowerAura, and Bouqs Co. are already on the market and have spread globally with sales of $350 million and $16 million, and $59.2 million, respectively.
If you are a start-up or own a flower shop, you can switch to the online delivery app to increase orders and profits.
Advantages of an on-demand flower delivery app
More and more consumers are interested in shopping online, and customer convenience is the most critical factor for the success of online businesses. As an online retailer, you should stick to specific marketing tactics that can be beneficial. Developing an app is a requirement to stay competitive and successful online. Here are the benefits of creating an app for your business:
Global presence:
An app allows your brand to have a global presence. You are accessible to your customers anytime, anywhere. This increases your customer base and, in turn, increases sales.
Customer convenience:
Customers can choose same-day or made-to-order delivery through your app and choose from the range of products you offer. Customers have the flexibility to decide what and when they want to order. An app strengthens customer loyalty and enables a great customer experience.
Cost reduction:
A delivery app means you do not have to invest in inventory or infrastructure, which lowers costs. When customers place orders, you can fulfill them directly from home or your shop, and there’s no need for a large inventory.
Monetization:
You can monetize your delivery app by charging commissions, selling ads, and listing special offers. Other businesses can pay you to sponsor their products or ads on your app, and you can earn commissions and earn passive income.
Customer base and data:
When people order flowers through your app and share their feedback or arrangement on social media, it increases company awareness, leading to a large customer base.
You can collect a lot of customer data through the app and use it as insights for better marketing.
Customers will order extensively through an app if they can get something delivered to their home with a single click. So if you are convinced to develop your app for your flower delivery business, the only platform is the solution for all your needs.
